In 1963, Björn Axén opened his first salon in Stockholm. Taught by the legendary Monsieur de Alexandre in Paris, Björn brought knowledge, creativity and innovation back to Sweden and enhanced the image of the hairdressing profession in Scandinavia. The first Björn Axén products were launched in 1984, the same year that Björn was appointed Swedish court hairdresser. Queen Silvia's beautiful updos have had a huge impact on the royal court in Europe. Today, Björn Axén continues to provide both services and products to the royal family.

Our favourites



Professional hair care - tested and used by premium hairdressers
• Designed and manufactured in Sweden
• Dermatologically tested and vegan
• Strict ingredient policy approved by Swedish pharmacies (sulphate free, natural ingredients)
• Proud sponsor of the Rainbow Fund, which promotes equality and support for all people in need

For the perfect look of your hair

  • Care

    Professional haircare with a strict ingredient policy for demanding hair. The CARE line meets all the requirements for demanding and high-quality hair care with the following series.

  • Styling

    Individual, noble styles and care.

  • Signature

    Exclusive royal styles and care with high-quality ingredients. Haute couture for the home.

  • Brushes

    The right brush for every hair type.