Curl Perfect Hydrating Shampoo – Daily Hydration for Defined Dream Curls
Curls need moisture – every day. ECRU® Curl Perfect Hydrating Shampoo was specially developed for wavy and curly hair, combining gentle cleansing with intensive care. The light, ultra-moisturizing texture cleanses thoroughly without drying out, and visibly shapes curls: shiny, elastic, and clearly defined.
At the heart of the formula is the exclusive Curl Memory Complex – a proprietary botanical active ingredient blend of avocado oil, Kalahari melon seed oil, mango butter, and sugarcane extract. This complex deeply moisturizes the hair, gives each curl structure, and activates the natural curl memory for more bounce, definition, and incomparable shine.
The shampoo is ideal for frizzy, unruly, or coarse curly hair and, thanks to its gentle, color-safe formula, also protects color-treated hair from fading. Free from sulfates, silicones, and parabens, the natural movement of the curls is preserved – without weighing them down.
Why we love it:
• Defines waves and curls – improves their elasticity
• Provides intense moisture and sustainably prevents frizz
• Gives visibly more shine and bounce
• Protects hair color and is ideal for daily use
Key Ingredients with Effect:
• Avocado oil: Rich in vitamins A, B, C, and E – intensely nourishes and ensures healthy, frizz-free hair
• Kalahari melon seed oil: Rich in Omega-6, regenerating and moisturizing for perfectly defined curls
• Mango Butter is rich in fatty acids (e.g., oleic acid and stearic acid). It helps to lock moisture into the hair and reduce dryness.
• Sugarcane extract: The natural sugars act as humectants. They bind moisture, thus supporting shinier, smoother, and more vital-looking hair.
Result:
Supple, vibrant curls with structure, bounce, and natural shine – day after day.
240 ml, approx. 27.50 Euros
available now at beautyaddicts.de; Hagel, more shops to follow
The Anti-Frizz Conditioner – for Curls with Memory
The ECRU® Curl Perfect Anti-Frizz Conditioner is the perfect complement to the Curl Perfect Shampoo and was specially developed for curly and frizzy hair that needs intense moisture, control, and shine. The powerful yet lightweight formula effortlessly detangles hair, protects against humidity, and provides visibly defined, supple curls – without weighing them down.
At the heart of the care is the exclusive Curl Memory Complex: a botanical active ingredient blend of avocado oil, Kalahari melon seed oil, mango butter, and sugarcane extract, which strengthens the natural curl structure, reduces frizz, and "stores" the curl shape long-term. The complex is complemented by intensely nourishing oils and moisturizers that bring even unruly curls back into balance.
Shea butter deeply moisturizes the hair and provides elasticity, while sunflower oil adds shine and protects color-treated hair from fading. Abyssinian seed oil improves combability and restores natural shine. Panthenol (Vitamin B5) strengthens the hair structure, helps prevent split ends, and protects against heat and humidity stress.
Free from silicones, parabens, and sulfates, the conditioner is ideal for daily use – even on sensitive or color-treated hair.
Why we love it:
• Fights frizz and protects against humidity
• Provides intense moisture without weighing down
• Defines curls and improves their elasticity
• Detangles instantly and reduces breakage
• Leaves hair soft, shiny, and controlled
Application:
After shampooing, work into lengths and ends, leave for 2-3 minutes, and rinse. For extra care, a small amount can be left in the ends as a leave-in.
207 ml, approx. 27.50 Euros
