Björn Axén: Königliche Perfektion in der Haarpflege

Björn Axén: Royal perfection in hair care

Beauty Addicts

Royal splendor, exquisite beauty and an incomparable tradition, Björn Axén combines all of this in his hair care products. The Swedish brand has deep roots in royal tradition and has been synonymous with quality and elegance in the hair care industry for over half a century.

Björn Axén was founded in 1963 by the hairdresser of the same name and has cemented its status as one of the leading names in the industry over the decades. Thanks to a strict ingredient policy and exceptional care at every step of production, Björn Axén is a trusted brand committed to healthy, shiny and strong hair.

Royal hair care for everyone

What started in 1963 has grown into an iconic brand over the years. The official purveyor to the Swedish royal family is known for its high-quality and innovative products, which are used and recommended by premium hairdressers worldwide.

Björn Axén stands for hair care that suits every hair type. The product range includes shampoos, conditioners, hair styling products and care ranges that are specially tailored to different hair types and needs. Whether you have dry, oily, normal or colored hair, Björn Axén has the right solution for you.

sustainability and quality

At the heart of the brand is a commitment to sustainability. Björn Axén has a strict ingredients policy that excludes the use of environmentally harmful chemicals. All products are made with great care and with respect for the environment. The brand is also proud to make its products in Sweden, supporting local communities and businesses.

In addition, Björn Axén attaches great importance to quality. Each product undergoes strict quality controls and is constantly monitored to ensure it meets the brand's high standards. Quality is not only a promise, but also an obligation that Björn Axén takes seriously towards his customers.


With his history, his connection to Swedish royalty and his strong commitment to quality and sustainability, Björn Axén is at the forefront of the hair care industry. It's more than just a brand; it is synonymous with royal splendor and excellence. If you are looking for products that will treat your hair with love and care, look no further than Björn Axén. Because this is not only about the appearance of your hair, but also about its health and strength.